Privacy Policy

This Privacy Policy explains how DataWise Pte. Ltd. (“DataWise”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”) and its subsidiary legislation.

1. Data controller

DataWise Pte. Ltd.
UEN: 201938472A
Registered address: 1 Raffles Place #20-61, Singapore 048583
Email: [email protected]
Phone: +65 6812 3847

Our Data Protection Officer may be contacted at the email address above with the subject line “Data Protection Officer”.

2. Personal data we collect

We may collect the following categories of personal data:

• Identity and contact data: full name, job title, company name, email address, telephone number, and postal address.
• Enquiry and engagement data: information you provide through contact forms, emails, phone calls, meetings, proposals, and contracts — including preferred dates, team size, budget ranges, solution interests, and project descriptions.
• Technical and usage data: IP address, browser type, device information, pages visited, referring URLs, session duration, and cookie identifiers when you use our website.
• Marketing preferences: your choices regarding newsletters, event invitations, and promotional communications.
• Payment and billing data: where applicable for client engagements, billing contact details and transaction references (we do not store full credit card numbers on our servers).

3. How we collect personal data

We collect personal data when you:

• Submit an enquiry or contact form on datawise.one
• Email, call, or meet with our team
• Enter into or perform a contract with us
• Subscribe to our communications
• Visit our website (including through cookies and similar technologies)
• Are referred to us by a business partner with your consent

4. Purposes of collection, use, and disclosure

We collect, use, and disclose personal data for the following purposes:

• Responding to enquiries and providing information about our services
• Scoping, delivering, and managing analytics and AI consulting engagements
• Processing contracts, invoices, and payments
• Communicating about project status, deliverables, and support
• Improving our website, services, and client experience
• Conducting internal analytics, quality assurance, and training
• Complying with legal, regulatory, and professional obligations
• Protecting our rights, property, and safety, and that of our clients and the public
• Sending marketing communications where permitted by law and your preferences

We will not use your personal data for purposes incompatible with those described above without notifying you and, where required under the PDPA, obtaining your consent.

5. Legal basis and consent

Under the PDPA, we rely on one or more of the following:

• Your consent, which may be express or deemed in accordance with the PDPA
• Performance of a contract or steps taken at your request prior to entering a contract
• Compliance with legal obligations
• Legitimate business interests that are not overridden by your interests — such as improving our services and ensuring network security

You may withdraw consent for any purpose by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal, and we may continue processing where another legal basis applies.

6. Disclosure of personal data

We may disclose personal data to:

• Our employees and contractors who require access to perform their duties
• Cloud hosting, email, CRM, analytics, and payment service providers
• Professional advisers including lawyers and accountants
• Government authorities when required by Singapore law
• Business successors in the event of a merger, acquisition, or asset sale

We require third-party processors to protect personal data through contractual safeguards consistent with the PDPA. We do not sell personal data.

7. Cross-border transfers

Some of our service providers may store or process personal data outside Singapore. Where we transfer personal data overseas, we take steps required under the PDPA — including ensuring that the recipient country or organisation provides a standard of protection comparable to that under the PDPA, or obtaining your consent where applicable.

8. Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, and reporting requirements. Typical retention periods include:

• Enquiry records: up to 24 months from last contact unless an engagement proceeds
• Client project records: duration of engagement plus 7 years for contractual and audit purposes
• Marketing records: until you unsubscribe or withdraw consent
• Website logs: up to 12 months

9. Cookies and similar technologies

Our website uses essential cookies required for basic functionality and, with your consent, optional analytics cookies to understand how visitors use our site. You may manage preferences through our cookie banner or your browser settings. Disabling cookies may affect site functionality.

10. Your rights under the PDPA

Subject to exceptions under the PDPA, you have the right to:

• Access personal data we hold about you
• Request correction of inaccurate or incomplete personal data
• Withdraw consent for processing based on consent
• Request information about how your personal data has been used or disclosed within the past year

To exercise these rights, contact us at [email protected]. We will respond within 30 days or as required by the PDPA. We may charge a reasonable fee for access requests permitted under the PDPA.

11. Accuracy

We take reasonable steps to ensure personal data is accurate and complete. Please notify us promptly if your contact details or other personal data changes.

12. Protection

We implement administrative, technical, and physical safeguards appropriate to the sensitivity of personal data — including access controls, encryption in transit, secure hosting environments, and staff confidentiality obligations. No method of transmission over the Internet is completely secure; we cannot guarantee absolute security.

13. Data breach notification

In the event of a data breach that is likely to result in significant harm or affect a significant number of individuals, we will notify the Personal Data Protection Commission of Singapore and affected individuals as required under the PDPA and related guidelines.

14. Third-party links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

15. Minors

Our services are directed at business professionals. We do not knowingly collect personal data from individuals under 18 years of age.

16. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date. Material changes will be communicated where appropriate.

17. Contact and complaints

For questions, access requests, or complaints regarding personal data, contact:

DataWise Pte. Ltd.
1 Raffles Place #20-61, Singapore 048583
Email: [email protected]
Phone: +65 6812 3847

If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg.